low prices on “ALL” SUB

When you read this, you must mentally lower your mind’s voice for “SUB.” I imagine the late Don LaFontaine (a.k.a. “The Movie Trailer Guy”) speaking it. ”In a world of high sub prices… danger lurks. Coming this summer: Low Prices on All SUB. Rated ‘R.’”
Photo by Jennifer Wasserman via e-mail



This example has been a big pet peeve of mine.
Check out our (not really) New prices on (not) All (of) our sub(s).
Arlo
19 Sep 08 at 3:24 pm
Did I miss the lecture on using quotation marks like this? I work in advertising/publishing and it seems like people overuse the quotation mark.
mel
19 Sep 08 at 4:15 pm
All your sub are belong to us.
Amy Bowen
19 Sep 08 at 4:18 pm